Emilio Pucci lives again in Capri

By Gabriela Cambero

On April 29th, the Pucci house entered a new chapter with the presentation of Camille Miceli’s first collection as creative director. Miceli arrived at the Italian label in September, fresh from her position directing the accessories division at Louis Vuitton.

For her first showing at the helm of Pucci, she orchestrated a 3 day holiday in Capri, in collaboration with MyTheresa. Instead of just attending a show, the guests discovered the new collection surrounded by Pucci prints on clothes and swimwear worn by models, looks they could borrow for the different events, and decoration all around the place: from chairs to floaties!

The summery collection is meant to bring the brand back to its resort wear roots, and it’s available for purchase exclusively at MyTheresa on a “see now, buy now” format. The offering is accessories heavy (to be expected coming from a former accessories director) and silhouettes are very 70s inspired, adapted to a more contemporary taste. At the center of the pieces are, of course, the prints. Miceli used more than half a dozen designs from the Pucci archives to integrate into her creations.

The idea of colorful and positive clothes that, for their elegance, did not lose in comfort, came first from Emilio Pucci in the 50s. It’s safe to say, his legacy was alive in Capri.

To learn more about the fascinating history of Emilio Pucci, the man at the behind the prints, check out our latest Icons video on our YouTube channel: